During my internship with MWPC, I led the creation and execution of a strategic content calendar that spanned multiple social media platforms throughout the height of the Massachusetts election season. My goal: keep our audience informed, engaged, and inspired — all while managing a high volume of timely posts across channels.
This was a critical moment in the political calendar — candidates were securing ballot spots, seeking endorsements, and rallying support. I built and maintained a posting schedule that aligned with key events and deadlines, ensuring every message went out with precision and purpose.
Highlights from the campaign included:
- A spring fundraiser series promoting attendance and donations
- A Black History Month spotlight celebrating trailblazing Black women in politics
- Key reminders for voter registration and endorsement deadlines
This schedule served as the backbone for our social media strategy during the internship, allowing the team to stay organized, deliver consistent messaging, and amplify MWPC’s mission when visibility mattered most.